Responsibilities

• Global category strategy & activation: Develop growth plans and campaign objectives to boost product visibility and performance.
• Global product lifecycle & briefs: Own lifecycle for lip & eye collections and build global briefs to meet retail targets and margin goals.
• Go‑to‑market leadership: Lead global launches, define market size, positioning, unique selling proposition, assets, and content pillars across regions.
• Product messaging & content direction: Define product messaging and content strategies to support launches and ongoing campaigns.
• Cross‑functional partnerships: Build and maintain relationships with packaging, inventory planning, creative, product development, VM, marketing, education, dotcom, and operations teams.
• Brand leadership & category expertise: Establish the team as category experts with a merchant mindset, tracking competitive landscape and consumer trends including social media (e.g., TikTok).
• Performance & analytics: Analyze core metrics and newness revenue targets to drive category growth and provide reporting to stakeholders.
• Global product strategy & innovation: Lead development of product innovation based on market analytics, competitive insights, DEI, and emerging trends.
• Global go‑to‑market collaboration: Align with North America and international sales and marketing to address market needs and advocate brand initiatives globally.
• Viral moments & in‑market momentum: Monitor product performance to identify viral moments and trends that can be leveraged for growth.

Requirements

• Bachelor’s degree or equivalent experience required.
• 7+ years of related business experience; beauty/retail experience strongly preferred.
• Strong strategic, analytical, and creative skills with excellent communication and interpersonal abilities.
• Thrives in a fast‑paced, changing, client‑service oriented environment; proactive problem solver with a positive attitude.
• Team player capable of cross‑functional collaboration and relationship building.
• Commitment to Diversity, Equity, and Inclusion (DEI) and fostering an inclusive work environment.
• Detail‑oriented with ability to manage multiple priorities and meet objectives; able to own and drive projects.
• Strong Microsoft PowerPoint and Excel skills.

Benefits

• Medical, dental and vision insurance
• Flex paid time off program
• Parental leave
• Employee discount/perks
• A retirement plan with employer contributions
• Summer Fridays
• Opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions