Responsibilities

• Lead the development and rollout of global activation and content strategies across base business and innovation launches, ensuring alignment with Sebastian’s brand DNA
• Translate brand and innovation strategy into clear, scalable global frameworks that can be effectively deployed across markets.
• Define the role of campaigns, always-on content, and cultural moments across digital and physical touchpoints in partnership with cross-functional teams
• Develop activation principles and toolkits that balance global consistency with local flexibility
• Act as a global thought leader on the professional hairdresser and creative communityto inform strategy development
• Leverage a strong understanding of hairstylists as creators, tastemakers, and brand advocates, alongside evolving consumer behaviors.
• Translate insight into content, messaging, and channel strategies that connect with both audiences.
• Lead the development of integrated global campaigns and production briefs across all priority initiatives (new launches and commerical innovation)
• Partner with Creative and agency partners on:
• - Content ecosystems and deliverables

Requirements

• 8+ years of experience in global brand activation, integrated marketing, or digital content strategy, ideally within prestige, beauty, or professional haircare.
• Strong understanding of:
• Professional hairdresser ecosystem and trends
• Content strategy across social, digital, eCommerce, CRM, and SEO
• Proven experience working on global brands with local market adaptation.
• Demonstrated ability to lead without authority, influencing senior stakeholders and cross-functional teams globally.
• Experience leading agencies and managing complex, multi-market activations.
• Comfortable operating in a fast-paced, matrixed global organization.
• Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
• High attention to detail and ability to manage multiple priorities

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)