Senior Manager, External Communications at Weight Watchers | USA | $130K/yr – $145K/yr

Weight Watchers

Senior Manager, External Communications

USA (Hybrid)

$130K/yr – $145K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own WeightWatchers\' consumer PR and brand storytelling, turning strategy into culturally relevant narratives that travel through media, partnerships, and brand moments.

Own cross-channel storytelling and cultural moments to translate brand strategy into compelling consumer narratives.
Drive consumer PR programs and media outreach to raise awareness and engagement.
Partner with marketing, partnerships, and talent teams to ensure cohesive storytelling across campaigns and launches.

Job Description

Brand storytelling: Consumer storytelling across media and public channels
Brand narrative amplification: Across consumer press, lifestyle outlets, emerging media, and cultural platforms
Translate brand strategy into opportunities: Turn campaigns and partnerships into impactful consumer narratives
Consumer PR strategy: Drive awareness and engagement through strategic programs
Media outreach and press opportunities: Manage story development and journalist relationships
Cultural moments: Identify opportunities to position the brand within wellness, health, and lifestyle conversations
Brand messaging: Connect the brand to consumers in a clear, compelling, culturally relevant way
Consistency across moments: Maintain narrative coherence across media, partnerships, and brand moments

8+ years in public relations or brand storytelling
Strong consumer PR background in lifestyle media
Proven ability to generate impactful coverage and culturally relevant storytelling
Exceptional verbal, writing, and storytelling skills
Experience partnering with marketing, brand, partnerships, and social teams
Strong organizational and multi-priority project management
Strategic thinker with hands-on execution and attention to detail
Comfortable in fast-paced, high-visibility environments

comprehensive benefits package
annual bonus program
hybrid work environment to support work-life balance

Weight Watchers

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers.

Founded in 1963

New York, New York, USA

6.4K employees (304 in marketing)

www.weightwatchers.com