Responsibilities

• Support integrated campaign execution for global trade shows and the NPE program, including event messaging, design, production and distribution of collateral and sales enablement materials.
• Coordinate exhibitor communications and multi-channel promotion with lead gen campaigns, show website updates, email, paid media, and social content.
• Oversee the NPE Exhibitor Guest Pass Program, assets, reports, telemarketing and multi-channel emails to maximize exhibitor engagement.
• Plan and promote the organization’s presence at industry shows, handling logistics and sponsorship opportunities.
• Help improve the exhibitor journey within the NPE experience and optimize exhibitor lifecycle touchpoints.
• Collaborate with Exhibitor Services and Operations to ensure timely delivery of exhibitor information and show deadlines, while driving exhibitor newsletters and webinar engagement.
• Promote exhibitor initiatives like the Recycling Program, Sustainability Recognition, and Sustainability Park.
• Coordinate Show Management content production and proofing for the Show Guide, floor plan, exhibitor lists, and related materials.
• Support the NPE Exhibitor Guest Pass Ad Hoc committee and participate in Sales & Marketing Committee meetings.
• Monitor campaign performance and provide data-driven insights on execution effectiveness and brand adherence.