Responsibilities

• Own and evolve Lace's events strategy, from intimate trade professional dinners to major industry trade shows, always tied to pipeline and revenue goals.
• Manage the full event lifecycle: sponsorship submissions, contract negotiation, vendor management, logistics, and on-site execution.
• Design multi-channel promotion campaigns (email, digital, customer invitations) to maximize demo conversions, booth traffic, and attendance from home services owners and operators in the trades.
• Represent Lace as a speaker at panels, industry summits, and trade conferences — building brand credibility in the home services space.
• Recruit, train, and lead brand ambassadors to deliver consistent, high-quality event experiences across a high-volume calendar.
• Own the full pre- and post-event nurture infrastructure in HubSpot; building workflows, lists, and reporting dashboards that track what actually matters: demos booked, not just leads generated.
• Partner with the SDR team on post-event follow-up sequences and hold the events program accountable to bottom-funnel outcomes.

Requirements

• 5–7 years in field marketing, events, or experiential marketing; B2B SaaS or high-growth tech preferred
• Proven track record owning high-volume event programs (30–45 events/year at peak)
• Demonstrated ability to tie events directly to demos, pipeline, and closed revenue
• Strong creative instinct; you bring activation ideas, not just operational execution
• Hands-on HubSpot proficiency; comfortable building email nurtures, workflows, lists, and dashboards independently, and knowing how to get what you need out of a shared instance even when you're not the owner
• Cross-functional collaboration with Sales, Marketing, and executive teams
• Willingness to travel up to 60% during busy seasons
• Startup experience is a must

Benefits

• Competitive salary, equity options, and comprehensive benefits package.