Own the global World Forum campaign and audience-building engine across multiple cities, aligning messaging, targets, and partnerships to drive registrations and pipeline.

• Campaign Strategy: Build a scalable global architecture with audience segmentation, channel mix, and content framework across regions.
• Audience Growth: Expand and diversify audiences, surface whitespace, and reach net-new buyers in every city.
• Cross-functional Execution: Align with regional marketing leads, content, digital, field, PSM, and partner companies for integrated, sequenced campaigns.