Responsibilities

• Lead the strategic planning, development, execution, and continuous improvement of enrollment-oriented communications and marketing initiatives that advance Dallas College’s enrollment, retention, and completion objectives
• Collaborate closely with internal partners in Student Success, Academics, External Affairs and other divisions across the college to ensure all enrollment communications are aligned, on-brand and effectively sequenced across the student journey.
• Plan, develop, and execute multichannel marketing and communication campaigns (email, web, social media, print, etc.) targeting prospective students, current students, families and community/industry partners at multiple points within the enrollment funnel.
• Maximize engagement and conversion through effective messaging strategy and content development.
• Define key performance indicators (KPIs), monitor analytics, generate reports and use insights to guide optimization of strategy and tactics.
• Provide strategic communication support, timelines, stakeholder alignment, and campaign coordination for enrollment-focused partnerships and initiatives.
• Manage communication timelines, project plans, budgets and resources to ensure timely and quality delivery of all enrollment materials and initiatives.
• Support the Dallas College brand, ensuring consistency of messaging, tone and voice across all enrollment communications.
• Stay informed of emerging trends in higher education enrollment marketing and communications, recommending innovative approaches and fostering a culture of continuous learning and improvement.
• Perform other duties not listed as assigned.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism or a related field; or equivalent combination of education and experience. Official transcripts required.
• Five (5) years of professional experience in communications, marketing or public relations, preferably in education, enrollment management or the nonprofit sector.
• Experience leveraging digital marketing tools or CRM systems and analytics platforms to optimize communication performance.
• Familiarity with AP Style and professional writing standards.
• Ability to travel between Dallas College campuses and partner locations as needed. Must have valid drivers license.

Preferred

• Experience in higher education marketing, particularly enrollment marketing.
• Experience working in Salesforce and Marketing Cloud.
• Bilingual or multilingual preferred.