Senior Manager, Employer Brand (Mgr Communications 2)

McLean, VA (Hybrid)

$110K/yr – $145K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Brand driven engagement drives employee connection from leadership to deskless workers, blending culture storytelling with modern formats and measurable impact.

  • Own internal storytelling and culture activations that connect mission outcomes to everyday work.
  • Lead a data‑driven engagement programme with KPIs, measurement, and continuous optimization.
  • Align internal and external employer brand to smooth the employee and candidate journey across channels.

Job Description

Responsibilities

  • Define and evolve the employer value proposition to reflect the voice, aspirations, and experiences of our workforce.
  • Develop and execute a high‑impact employee engagement model that uses fresh, modern, and creative approaches to connect employees to HII’s mission and culture.
  • Create brand‑driven employee experiences such as interactive digital campaigns, immersive storytelling, micro‑content series, culture activations, and mission‑moment spotlights.
  • Strengthen internal storytelling by highlighting teams, innovations, and real‑world mission outcomes that resonate with employees.
  • Introduce new engagement formats including short‑form video, behind‑the‑scenes content, employee‑generated stories, live digital events, and experiential moments.
  • Design engagement strategies for deskless and customer‑site employees using mobile‑first content, on‑site activations, QR‑enabled experiences, and communication channels tailored to their work environments.
  • Build community and connection through creative programs that celebrate people, milestones, innovation, and impact.
  • Partner with HII leadership and functional teams to shape and streamline employee communications across all internal channels and platforms.
  • Enhance and develop communication channels and content to improve reach, relevance, and employee connection.
  • Ensure communication access for all employees including those without regular computer access or working in secure or customer‑owned environments.

Requirements

  • 6 years relevant progressive experience with Bachelors in related field; 4 years relevant progressive experience with Masters in related field; or High School Diploma or equivalent and 10 years relevant progressive experience.
  • Proven ability to build and execute engagement strategies that strengthen culture and employee connection.
  • Strong storytelling, writing, and content development skills.
  • Experience partnering with senior leaders and cross‑functional teams.
  • Ability to translate complex business priorities into clear, inspiring employee‑focused narratives.
  • Data‑driven mindset with experience measuring engagement and brand impact.
  • Collaborative, empathetic, and strategic leadership style.

Preferred

  • Bachelor’s degree in marketing, communications, HR, or related field.
  • 7–10+ years of experience in employer brand, internal communications, employee engagement, or related disciplines.

Benefits

  • best-in-class medical, dental and vision plan choices
  • wellness resources
  • employee assistance programs
  • Savings Plan Options (401(k))
  • financial planning tools
  • life insurance
  • employee discounts
  • paid holidays and paid time off
  • tuition reimbursement

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