Senior Manager Ecommerce and Paid Media

Los Angeles, CA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth for the DTC business through paid media, site optimization, and lifecycle programs.

  • Own DTC revenue growth across traffic, conversion, and customer lifetime value.
  • Must-have: 5–8+ years in e-commerce or performance marketing.
  • Standout: End-to-end multi-channel paid media leadership across Meta, Google, TikTok, YouTube.

Job Description

Drive growth for the DTC business through paid media, site optimization, and lifecycle programs.

  • Own DTC revenue growth across traffic, conversion, and customer lifetime value.
  • Must-have: 5–8+ years in e-commerce or performance marketing.
  • Standout: End-to-end multi-channel paid media leadership across Meta, Google, TikTok, YouTube.
L'ANZA Healing Haircare / DAVEXLABS LLC logo

L'ANZA Healing Haircare / DAVEXLABS LLC

Leading independent haircare company exclusively dedicated to the professional salon channel. From care to color, L’ANZA heals, seals, and protects hair around the world, while utilizing the latest technology available to keep their product performance ahead of the rest. L’ANZA is the only brand able to heal the hair, delivering maximum shine and color that lasts. The brand maintains a green commitment by ensuring that all of products and actions support a healthy and sustainable Earth. L’ANZA is proud to be a professional, diversion-free brand, creating the finest professional haircare products, tools, and education in the world. All L’ANZA products are free of sulfates, sodium, chloride, paraben, gluten & EDTA.

Founded in 2002
Santa Monica, California, USA
143 employees (51 in marketing)

Traffic Signals

Monthly Visitors
43.6K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
29.3%
Direct
53.4%
Referral
4.4%
Social
10.6%
Paid
2.2%

Headcount Trend

Current headcount: ~143

Marketing Team

Marketing Team Size
22 (15% of company)

Funding

Last Raise
Private Equity, 13 years ago

Funding History

  • Jan 2013
    Private Equity