Responsibilities

• Develop and execute the digital commerce strategy to drive awareness, consideration, and conversion across Snap’s hardware portfolio.
• Manage and optimize all stages of the customer journey—from traffic acquisition (SEO/SEM, paid media, affiliate, social) to site experience and checkout conversion.
• Lead mid- and lower-funnel paid media and search strategies across social channels, retail media, and emerging channels to maximize ROI.
• Build and execute integrated SEO and SEM programs that strengthen brand visibility, drive qualified traffic, and improve organic performance.
• Collaborate with Creative, Product, Insights, and Regional Marketing to ensure cohesive storytelling and alignment across campaigns and experiences.
• Define KPIs, analyze data, and continuously test and iterate to improve digital performance and efficiency.
• Lead experimentation (A/B testing, landing page optimization, UX enhancements) to improve purchase flow and retention.
• Oversee media budgets and ensure spend is aligned to performance and growth objectives.
• Track emerging digital commerce technologies, tools, and consumer behaviors across AR/VR/XR and wearable tech ecosystems.

Requirements

• 12+ years of experience in eCommerce, digital marketing, or performance growth roles, ideally in consumer electronics or premium technology brands.
• 2+ years leading teams or managing cross-functional workstreams.
• Deep expertise in SEO/SEM, paid media, analytics, CRO, and media attribution.
• Proven track record driving measurable revenue growth through DTC (Direct-to-Consumer) channels.
• Strong analytical mindset with experience managing large-scale budgets and using data to drive decision-making.
• Familiarity with leading ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud, etc.).

Preferred

• Experience in luxury, tech, or lifestyle consumer goods marketing.
• Strong leadership and stakeholder management skills across global teams.
• Data-driven, strategic thinker comfortable in both creative and analytical domains.
• Excellent communication and storytelling skills, with the ability to influence and inspire across teams.
• Passion for technology, innovation, and shaping the future of digital commerce and AR/VR experiences.

Benefits

• Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!