Responsibilities

• DTC E-Commerce Strategy & Revenue Ownership
• Own the DTC P&L and revenue performance, developing strategies to drive growth across traffic acquisition, conversion optimization, and customer lifetime value.
• Develop and execute the overall DTC growth strategy, identifying opportunities to increase traffic, conversion rate, and average order value.
• Forecast revenue performance and manage promotional profitability across the e-commerce business.
• Monitor and optimize key performance metrics including sessions, conversion rate, AOV, CAC, retention, and customer lifetime value.
• Optimize the online customer journey through improvements in site merchandising, product page content, and checkout experience.
• Paid Media Strategy & Digital Acquisition
• Lead the paid media strategy and budget allocation, partnering with agency teams to drive customer acquisition and maximize return on ad spend across Meta, Google, TikTok, YouTube, and emerging platforms.
• Manage paid media agencies to ensure campaigns are aligned with revenue goals and continuously optimized for performance.
• Analyze campaign performance and allocate media budgets based on performance insights and revenue impact.
• Collaborate with creative partners to develop high-performing ad concepts and campaign messaging.
• Agency & Partner Management
• Oversee and manage external partners including:
• - Paid media agency
• - Email/CRM agency
• - Creative agency
• - Customer service partner
• Responsibilities include:
• - Developing campaign briefs
• - Aligning agencies with performance and revenue goals-
• - Managing timelines and deliverables-
• - Holding partners accountable for measurable results?