Responsibilities

• Maintain and manage the DTC marketing calendar to ensure alignment across campaigns, teams, and priorities
• Own the end-to-end operational workflow for campaign execution, including coordinating timelines, QA, trafficking, and measurement of creative assets across channels and agency partners
• Oversight of the Subscriber Growth team’s project management systems and reporting dashboards
• Manage the creative review process with Legal and standards
• Build and implement scalable processes and workflows - internal and with MarTech partners - to improve execution, efficiency, and coordination across all acquisition and retention efforts
• Create and manage marketing attribution links, ensuring accuracy and consistency across campaigns
• Act as the primary liaison to Customer Care, developing and maintaining training materials, FAQs, and promotional/refund guidance
• Establish feedback loop with Customer Care to surface insights and inform campaign optimization and product improvements
• Proactively identify gaps, anticipate team needs, and implement solutions to improve operational efficiency and campaign delivery
• Ensure high standards of quality assurance across all campaign elements

Requirements

• 5+ years of experience in marketing operations, campaign management, or related roles
• Hands-on experience with campaign trafficking, QA processes, and cross-channel execution
• Familiarity with marketing attribution platforms (e.g., Kochava, Adobe, Amplitude) or similar
• Experience working with project management and workflow tools such as Airtable, Jira, or similar platforms
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Strategic thinker with a strong operational mindset, proactivity, and attention to detail
• Proven ability to build processes and workflows in fast-paced, evolving environments
• Strong cross-functional collaborator with the ability to communicate and influence across teams
• Must be willing to work in New York, NY.
• Must have unrestricted work authorization to work in the United States.

Preferred

• Experience in media, entertainment, or subscription-based businesses preferred.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.