Responsibilities

• Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).
• Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing.
• Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows.
• Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions.
• Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, MercadoLibre) based on market size, feasibility, and strategic fit.
• Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers.
• Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience.
• Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility.
• Write clear product requirements, user stories, and acceptance criteria for IT development teams.
• Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders.

Requirements

• 7+ years of experience in product management, IT program management, or e-commerce technology, with at least 3 years in a DTC or marketplace-focused role.
• Hands-on experience with TikTok Shop (seller central, live commerce, Aftership, or affiliate program) in at least one market.
• Demonstrated track record managing multi-region e-commerce or marketplace rollouts.
• Strong understanding of marketplace integration architecture including catalog feeds, order management, inventory sync, and payment flows.
• Experience writing product requirements and managing agile development cycles.
• Proven ability to influence without authority across global, cross-functional teams.
• Excellent communication skills — able to translate technical complexity for business audiences and commercial goals for technical teams.

Preferred

• Experience with middleware/integration platforms such as Aftership, ChannelAdvisor, Pipe17, Linnworks, or similar.
• Familiarity with Salesforce Commerce Cloud, OIC or comparable ERP/OMS platforms.
• Exposure to additional social commerce platforms (Instagram Shopping, YouTube Shopping, Pinterest).
• Knowledge of regional marketplace ecosystems in Southeast Asia, Europe, or Latin America.
• Background in consumer electronics or hard goods categories a plus.

Benefits

• the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.