Responsibilities

• Own the strategy to improve funnel conversion and repeat shopping behavior
• Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities
• Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies
• Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey
• Build programs to improve retention, repeat purchase frequency, and lifetime value
• Define KPIs and build dashboards to monitor funnel health and member behavior
• Lead cross-functional execution of initiatives and ensure alignment across stakeholders
• Drive a culture of testing and continuous optimization across the funnel

Requirements

• 6–10+ years in eCommerce, growth, marketing, or product roles
• Strong understanding of digital funnels, conversion optimization, and retention strategies
• Proven ability to drive measurable growth in user acquisition and engagement
• Strong analytical and problem-solving skills
• Experience working cross-functionally in complex organizations
• Excellent communication and stakeholder management skills

Preferred

• Experience in subscription or membership-based businesses
• Familiarity with CRM, lifecycle marketing, or personalization tools
• Experience with experimentation and performance marketing

Benefits

• -Health benefits include medical, vision and dental coverage
• -Financial benefits include 401(k), stock purchase and company-paid life insurance
• -Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam\'s Club facilities. Programs range from high school completion to bachelor\'s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.