Senior Manager, Digital and Programmatic

Los Angeles, CA (Hybrid)

$68K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive programmatic media leadership and client delivery for a programmatic/digital team.

  • Own end-to-end execution and optimization of digital/programmatic campaigns
  • Must-have: Expert in DSPs, ad servers, DMPs, analytics
  • Standout: Leads a cross-functional team and strategic growth initiatives

Job Description

Responsibilities

  • Execution, management, and optimization of all digital and programmatic media campaigns including in-platform programs. Ensure all campaigns meet and exceed benchmarks
  • Main point of contact for daily client operations
  • Lead team of digital and programmatic experts, supporting team with hands-on help when needed
  • Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance
  • Optimize at an advanced level, including advising on optimizations across tech partners, and train new team members on optimization techniques within platforms
  • Quality-assures all campaigns, reporting, and billing to produce client-ready materials
  • Understand and communicate the dentsu value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Lead negotiation process with partners, based on individual brand needs
  • Assist leadership with needs for new business pitches
  • Frequent thought leadership and strategic contributor
  • Recommend innovative tactics to improve account and foster growth
  • Own new client onboarding as needed

Requirements

  • Bachelor's degree or 4+ years' experience within the programmatic & digital industry
  • Experience leading a team is required
  • Expert in programmatic technology, platform, and partner solutions, including DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards
  • Experience with troubleshooting/auditing PMP/PG deals
  • Collaboration mindset/team player
  • Detail-oriented with strong attention to project management and follow-through
  • Strong experience working with business applications; MS Office Suite required

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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dentsu

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
40

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