Responsibilities

• Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through.
• Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic.
• Manage digital agency relationship across paid and SEO/AI, ensuring strategy accountability, budget pacing, and KPI delivery.
• Partner with Digital Experience on landing pages and on-page content, site architecture, and structured data optimized for both traditional and AI-driven search.
• Partner with the Influencer Marketing Manager and Creative team to create performance-driven content that supports full-funnel strategy across B2B and B2B2C audiences.
• Work cross-functionally with IT and Sales Ops to ensure ad tracking, attribution, and reporting are accurate across all growth platforms.
• Share strategy, learnings, and best practices with global marketing partners to support international growth efforts.
• Establish benchmarks across paid and organic channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into actionable optimization recommendations.
• Explore Clay as a core growth tool, leveraging it for lead discovery, data enrichment, outbound campaign sequences, and intelligent lead routing.
• Identify opportunities to expand Clay’s use across the funnel, including integration with HubSpot, ad platforms, and sales enablement tools.
• Stay current on AI-powered prospecting and enrichment tools; evaluate and recommend new capabilities that improve pipeline quality and efficiency.
• Manage marketing operations infrastructure that powers pipeline growth, including lead mapping, and attribution model.
• Manage offline marketing event list imports, ensuring accurate attribution, clean data entry, and seamless handoff to sales.
• Track full-funnel KPIs (traffic, leads, conversion, pipeline, CAC, ROI), ensuring alignment across paid, organic, and outbound channels, and translate into actionable insights.