Responsibilities

• Defining and tracking marketing-sourced qualified leads (MQLs/SQLs) and pipeline
• Building attribution and full-funnel reporting in Salesforce and HubSpot
• Establishing cost-per-SQL and marketing ROI benchmarks, and improving them quarter over quarter
• Prioritizing a focused set of digital campaigns and events each quarter, and showing the pipeline impact of that focused effort
• Establishing the commercial return on our association memberships, sponsorships and events, and reallocating away from what does not deliver
• Building the demand generation foundation by translating strategy into a delivery plan with named campaigns, owners, channels and timings
• Agreeing with Sales what a qualified lead means for us, and getting lead scoring, routing, nurture and handover working in HubSpot and Salesforce, with clear SLAs
• Agreeing a quarterly plan with the EVP Sales & Marketing setting out which campaigns, segments and events get budget and why
• Selecting and managing external agency, freelance or contractor support for content production, directing and editing high-value content
• Running a rolling quarterly campaign and content calendar, republished monthly, to show landing assets and pipeline impact

Requirements

• Proven track record in B2B demand generation and lead generation, with evidence of marketing-sourced pipeline delivered, and experience building or scaling a funnel including lead scoring, nurture and sales handover.
• Experience marketing to our customer segments – transit and bus operators, school transportation or commercial truck/fleet operators – or within businesses serving these customers, such as fleet leasing, financing, vehicle OEMs or maintenance providers.
• Demonstrated experience building marketing operations, systems and processes from a low base – establishing tracking, reporting and content workflows where none previously existed.
• Hands-on experience delivering demand generation across SEO/GEO, SEM, paid media, email and marketing automation – programs you have run yourself, not solely directed through agencies – with the judgement to bring in specialist agencies where scale requires it.
• Hands-on experience with Salesforce and HubSpot, and confident using data and analytics to drive decisions.
• Strong content creation and storytelling skills, with the ability to engage technical and commercial audiences and simplify the complex; comfortable directing external agency or freelance resources for design and copywriting production.
• Experience planning and delivering industry events and trade shows with measurable commercial outcomes.
• Strong stakeholder management skills, with the ability to work cross-functionally in a global environment.

Preferred

• Experience in channel or partner marketing – co-marketing, partner enablement and generating leads through indirect routes to market.
• Experience of public sector procurement and tender-driven sales cycles.
• Knowledge of the fleet electrification or battery storage landscape and customer frictions to adoption.
• Experience engaging with PR and media communities.

Benefits

• At Zenobe we all work hard and go the extra mile so it’s important to rest and regenerate with 20 days holiday which increases after 5 years’ service
• 401k Scheme – Up to 4% matching
• Excellent opportunities for personal growth and responsibility plus a training budget
• Up to 33% performance related bonus
• Health, Dental, Vision & Life Insurance (We offer 3 Robust medical plans including one that’s 100% employer-paid coverage for employees and 75% paid for the dependents/spouse)
• Refer a friend bonus scheme
• Enhanced maternity and paternity benefits
• Flex commuter programme
• Fertility leave