Responsibilities

• Develop and execute Monex's global demand generation strategy against marketing-sourced pipeline ($ and volume) targets
• Define and govern MQL/SQL criteria, lead scoring, nurturing, routing, and Sales SLAs to drive MQL-to-SQL conversion and SLA adherence
• Build an integrated campaign calendar across paid media, ABM, partnerships, email, SEO/SEM, webinars, events, and content marketing, with regional pipeline coverage targets built in
• Lead global multi-channel campaigns to drive customer acquisition and pipeline growth, using A/B testing and conversion-rate optimization to continuously improve performance
• Manage the demand generation budget and optimize investment based on cost per qualified opportunity and campaign ROI
• Use intent-data platforms (e.g., 6sense, Bombora) to prioritize ABM and outbound targeting
• Own Monex's competitive intelligence program and leverage market insights to strengthen campaigns, sales enablement, and win rate on marketing-sourced opportunities
• Analyze campaign performance, attribution, conversion rates, and pipeline contribution — using GA4 and pipeline dashboards to make campaign-to-close revenue attribution provable, not asserted
• Use AI tools for campaign content generation, data analysis, and workflow automation across reporting and lead management
• Lead and develop a global demand generation team (4 direct reports), including Partnership Marketing, Events & Field Marketing, Regional Marketing, and Campaign/Paid Media specialists

Requirements

• 6+ years of B2B demand generation or growth marketing experience, including team leadership, preferably in banking, financial services, fintech, or a similar B2B industry; global work experience preferred
• Proven success building integrated marketing programs that generate measurable pipeline and revenue growth
• Experience managing multi-channel campaigns including ABM, paid media, partnerships, events, email marketing, and digital marketing
• Experience with experimentation (A/B testing, CRO) and intent-data platforms (6sense, Bombora, or similar)
• Experience working with Sales to define lead qualification, routing, and service-level agreements
• Proficiency with AI tools for content generation, data analysis, and workflow automation
• Financial services, fintech, payments, banking, treasury, or SaaS experience preferred
• Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud Account Engagement/Pardot, Marketo, or similar)
• Working knowledge of GA4, LinkedIn Ads, Google Ads, marketing attribution and pipeline dashboards, funnel analytics, SEO/SEM, and campaign performance optimization
• Strategic, commercially minded, and data-driven; strong communicator able to lead distributed global teams and influence cross-functional stakeholders while balancing global consistency with regional flexibility

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Commuter benefits
• 401(k) and employer match
• 16 days of PTO
• Disability benefits
• Paid parental leave
• Catered Lunches
• Annual Summer & Winter Events