Responsibilities

• Own our paid media program end to end, from budget and channel mix through audiences and creative, with a focus on high-intent demand.
• Direct our paid media agency's day-to-day work and serve as the single accountable owner for what it produces.
• Make paid and organic work as one system rather than two: coordinate with the teammate who owns SEO and AI-search so that campaigns, landing pages, and press reinforce our visibility instead of competing with it.
• Own conversion tracking and campaign attribution across paid, organic, and outbound, so that every dollar and every program ties credibly back to pipeline.
• Partner with RevOps to run marketing's operational backbone: marketing automation, campaign data in Salesforce you can actually report from, lead capture and routing, and funnel reporting.
• Own the martech stack and the budget behind it. You decide what earns renewal and what gets cut.
• Publish the marketing scorecard and report program performance to the wider business.
• Plan, build, launch, and report on integrated campaigns that pull together paid, outbound, email, web, social, organic, and earned media.
• Own the campaign calendar and the seasonal and thematic programs on it, working with our content, web, and PR counterparts to assemble each one.
• Build AI-assisted outbound plays that turn buying signals and intent data into booked meetings for Business Development.

Requirements

• 7+ years of B2B marketing experience spanning demand generation and marketing operations, in-house or agency side.
• Hands-on paid media experience across LinkedIn and Google Ads, plus ABM and intent platforms such as 6sense, covering budget management, audience strategy, and conversion tracking. You should be comfortable in the platforms yourself, not only reviewing an agency's dashboard.
• Working fluency in marketing automation and CRM, with the operational discipline to keep campaign attribution and reporting trustworthy.
• A track record of owning integrated campaigns end-to-end and reporting their impact on pipeline.
• You have rebuilt part of your own workflow around AI and can walk us through what changed as a result. This team runs AI-first by design.
• You want the range: strategy one day, inside the ad platform the next, on a show floor in March.
• Experience directing external agencies and managing vendor budgets and renewals.

Preferred

• 3+ years of experience in logistics, B2B technology, or another complex considered purchase.
• Working knowledge of SEO and AI-search visibility, and how paid, earned, and organic compound one another.
• Experience owning trade show or event execution.
• Hands-on experience with sales intelligence, enrichment, and outbound sequencing tools such as ZoomInfo, Clay, or Outreach.
• Experience with Pardot / Salesforce Account Engagement and Salesforce campaign management.
• Proficiency with GA4, Google Search Console, Google Tag Manager, and BI tools such as Looker.
• Experience partnering with an outside PR or communications agency.
• A background in field marketing or revenue operations moving toward demand generation.
• Sales enablement experience supporting an outbound sales motion.
• B.A. degree or equivalent experience.

Benefits

• Medical, dental, and vision insurance
• 401k with employer match
• Flexible Time Off Policy, with 10 company paid holidays
• 2 days of volunteer time off
• 12–15 weeks of paid parental leave, with eligibility based on tenure and in alignment with FMLA guidelines
• Fully remote, in-office, or hybrid work environment
• Monthly home internet stipend
• Employee support groups, social groups, and mentorship program
• Employee-driven programs for volunteering