Responsibilities

• Gather and synthesize stakeholder feedback into a strategy and content plan.
• Own the demand gen content roadmap as a living experiment, constantly testing new formats, channels, and approaches.
• Be an idea engine: use AI daily for brainstorming, rapid prototyping, audience research, and content opportunities.
• Deeply understand our audience and drive demand for new sign ups and qualified pipeline.
• Experiment with emerging formats such as interactive demos, AI-powered experiences, video series, and community-driven content.
• Be in tune with how cutting edge AI companies approach new content formats and translate them for Airtable.
• Own the production of high-impact anchor content, using AI to compress timelines from weeks to days, and manage contractors, agencies, and internal stakeholders.
• Build AI-assisted workflows that turn one anchor piece into dozens of channel-specific assets.
• Establish rapid prototyping to improve time and accuracy of outputs.
• Own content performance: measure what matters, kill what doesn’t work, double down on what does.