Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals.

• Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals.
• Build Albert's ABM approach from the ground up, including account segmentation, tiering, and play design, across paid, email, events, and executive engagement programs.
• Architect integrated campaign programs that connect product marketing, content, events, and sales into a single, cohesive pipeline engine rather than a collection of isolated channels.
• Design and run multi-touch ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement.
• Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline.
• Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for efficiency across the funnel.
• Operate as the cross-functional orchestrator of a pod spanning product marketing, content, events, marketing operations, and design, driving alignment and accountability without direct line management.
• Define what pipeline success looks like beyond MQLs; set the measurement standard and hold the system accountable to revenue outcomes.
• Serve as Albert's internal authority on demand generation strategy, shaping how the company scales pipeline as it defines a new category in AI-native scientific software.