Senior Manager, Customer Segments & Journey Activation

New York, USA (Unknown)

$110K/yr – $120K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive enterprise customer segmentation and journey orchestration using a CDP to align marketing streams with business goals.

  • Own audience creation, journey setup, and cross-channel activation with QA reviews.
  • Must-have: 5–8+ years in customer intelligence and CDP/CRM experience.
  • Standout: Strong cross-functional partnership across Lifecycle, Media, Loyalty, and Integrated Marketing.

Job Description

Responsibilities

  • Enterprise Customer Segments & Journey Ownership
  • CDP Management, Campaign Orchestration & Execution
  • Cross-Functional Partnership & Strategic Planning
  • Reporting & Performance Insights

Requirements

  • 5–8+ years of experience in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
  • Hands-on experience working with a Customer Data Platform (CDP) or CRM, including segment creation and customer-level analysis.
  • Strong understanding of customer segmentation, journey mapping, and first-party data activation.
  • Experience managing intake and delivery of customer insights for multiple stakeholders.
  • Proven ability to translate data into actionable insights and strategic recommendations.
  • Excellent cross-functional collaboration and communication skills.

Preferred

  • Experience supporting Brand, Merchandising, or Enterprise Strategy teams with customer insights.
  • CRM, Email, and Lifecycle marketing experience.
  • Familiarity with media activation leveraging first-party customer data.
  • Experience developing reporting frameworks and insight narratives for senior stakeholders.

Benefits

  • The annual base salary range is $110,000-$120,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance.
  • Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
  • Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
Foot Locker logo

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974
New York, New York, USA
11K employees (421 in marketing)
84% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
53.2K
Traffic Source Mix
Search
43.7%
Direct
39.8%
Referral
12.1%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~10.9K

Marketing Team

Marketing Team Size
361 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5

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