Responsibilities

• Build and scale WD’s global enterprise customer advocacy and storytelling program
• Identify and develop strategic customer relationships that support long-term advocacy
• Lead development of case studies, video testimonials, and customer reference stories
• Capture customer success stories across marketing campaigns, industry events, and digital channels
• Support PR initiatives and thought leadership programs through credible customer proof points
• Partner with Brand Narrative and Product Marketing teams to ensure customer stories reinforce WD’s enterprise positioning
• Collaborate with communications and creative teams to translate customer innovation into engaging storytelling assets
• Manage relationships with external production partners and agencies supporting customer content creation
• Maintain a scalable library of customer reference stories and advocacy assets used across campaigns, sales enablement, and executive programs

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• Deep experience in B2B enterprise technology marketing
• Direct experience building customer advocacy or customer storytelling programs within enterprise IT markets
• Proven track record developing case studies, testimonials, and customer reference programs
• Strong ability to build relationships with enterprise customers and internal stakeholders
• Experience working cross-functionally with Sales, Product Marketing, and Communications teams
• Strong storytelling and editorial judgment with the ability to translate complex technology into compelling narratives
• Experience managing agencies and external creative partners
• Organized, methodical, strong project manager
• Skillful verbal and written communicator
• Self-motivated, adaptable, and comfortable working in a fast-paced environment

Preferred

• Experience in AI infrastructure, cloud platforms, or enterprise data systems
• Familiarity with enterprise storage, hyperscale infrastructure, or data platform technologies
• Experience capturing customer stories at global industry events and executive programs

Benefits

• paid vacation time
• paid sick leave
• medical/dental/vision insurance
• life, accident and disability insurance
• tax-advantaged flexible spending and health savings accounts
• employee assistance program
• other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
• tuition reimbursement
• transit
• the Applause Program
• employee stock purchase plan
• WD Savings 401(k) Plan