Responsibilities

• Understand and apply the dynamics of effective advertising to guide stakeholders on optimal messaging and creative throughout the campaign development process.
• Manage and consult on multiple brand health trackers, ensuring necessary adjustments are made across waves, presenting results to stakeholders and enabling business partners to act on the insights
• Participate in broader brand strategy initiatives such as positioning/value proposition optimization, cross-enterprise brand health assessments, etc.
• Collaborate with stakeholders to explore their objectives, then develop and execute learning plans throughout the year
• Employ strong primary and secondary research skills to ensure results are reflective of evolving research best practices and return results that are additive and directly guide decision making
• Leverage strong storytelling and consulting skills to deliver recommendations that enable stakeholders to deeply understand the consumer and how they are impacted by business choices
• Deeply engage in cross-functional meetings with peers and senior leaders from a variety of teams including marketing, brand strategy, merchandising, loyalty and personalization, etc.
• Manage and develop 1 direct report

Requirements

• 7-10+ years of experience designing, planning, analyzing, and delivering successful qualitative and quantitative customer research across a variety of methodologies that meet business partner objectives.
• Strong analytical and consulting skills are a must.
• A strategic mindset with an ability to connect insights across a variety of data sources and to link them to the operational and financial realities of the business
• Compelling communication and storytelling skills, including conveyance of insights and recommendations both in writing and verbal presentations
• Bachelors or equivalent experience (4 years) required

Preferred

• Extensive direct experience in creative testing and/or brand health measurement
• Experience consulting and presenting to senior leadership
• Previous people management experience

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
• For more information, visit https://jobs.cvshealth.com/us/en/benefits
• We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be.
• Great benefits for great people