Responsibilities

• Own Malbon’s global CRM and lifecycle marketing strategy across email, SMS, push, and future loyalty initiatives, balancing near-term revenue goals with long-term retention, engagement, and brand equity
• Develop and optimize customer journeys that drive first-to-second purchase, repeat purchase, reactivation, customer lifetime value, and overall CRM revenue contribution
• Build sophisticated audience segments and personalized experiences using transactional, behavioral, geographic, product-affinity, predictive, and customer-value data
• Lead the end-to-end CRM calendar across product launches, collaborations, brand campaigns, retail activations, events, evergreen storytelling, and select promotional moments
• Partner cross-functionally with internal teams and external vendors to translate business priorities into effective CRM campaigns and lifecycle programs
• Serve as Malbon’s internal Klaviyo expert, directly building and optimizing campaigns, automated flows, segments, triggers, dynamic content, testing, reporting, and platform integrations
• Maintain strong operational standards across campaign setup, audience selection, QA, approvals, deployment, consent management, data hygiene, list health, and deliverability
• Develop geo-targeted and regionally relevant strategies that support Malbon’s retail, wholesale, events, and ecommerce priorities across domestic and international markets
• Own CRM reporting, performance analysis, benchmarks, and a structured testing roadmap across audiences, creative, messaging, cadence, offers, timing, journey logic, and channel mix
• Translate campaign, flow, cohort, and customer-level insights into clear recommendations that strengthen CRM performance and inform broader ecommerce, merchandising, creative, and growth strategies

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred, or equivalent professional experience.
• 6+ years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within ecommerce or a digitally driven consumer business.
• Proven experience owning email, SMS, and push strategy, execution, and performance for a high-growth ecommerce brand.
• Deep, hands-on mastery of Klaviyo, including campaigns, flows, segmentation, personalization, testing, analytics, deliverability, and platform integrations.
• Demonstrated success improving repeat purchase, retention, reactivation, CRM revenue contribution, and customer lifetime value.
• Experience with Shopify or Shopify Plus, GA4, Triple Whale, customer analytics platforms, and ecommerce reporting tools.
• Strong analytical skills, with the ability to translate complex customer and channel data into clear recommendations and business actions.
• Experience within premium fashion, luxury, streetwear, lifestyle, beauty, or another culturally relevant consumer category strongly preferred, with a strong understanding of how product, culture, storytelling, and community come together in customer communications.
• Preferred to have demonstrated proficiency using Claude in real marketing workflows, including planning, analysis, reporting, briefing, and process improvement.
• Working knowledge of HTML and email technical requirements, with the ability to diagnose campaign and rendering issues.