Senior Manager, CRM Analytics

New York City, NY (On-site)

$130K/yr – $160K/yrSenior Level10+ years expFull time

Posted 17 hrs ago

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Job Summary

Own regional CRM analytics and client development, delivering actionable insights, KPIs, and reporting to drive growth across US boutiques; partner with Boutique Directors to optimize CRM campaigns, clienteling, and lifecycle management.

  • Lead CRM analytics across the region with measurable impact on growth and client engagement
  • Build and maintain dashboards, KPI scorecards, and executive reports
  • Collaborate with Boutique Directors to optimize CRM execution and client development activities

Job Description

Responsibilities

  • CRM Analytics & Business Insights
  • Serve as the regional CRM analytics expert, providing actionable insights that support business growth across all US touch points
  • Develop and maintain weekly, monthly, quarterly, and ad hoc CRM reporting for executive leadership and boutique teams
  • Analyze client performance across all client segments, identify trends, opportunities, and areas of risk
  • Translate complex data into clear recommendations that drive measurable actions within boutiques
  • Build reporting methodologies, KPI scorecards, and dashboards that provide visibility into client performance and boutique execution
  • Identify opportunities to improve client acquisition, retention, reactivation, appointment productivity, and client loyalty through data-driven insights where possible for Retail and Wholesale
  • Monitor business performance across boutiques, highlighting best practices and opportunities for improvement where possible for Retail and Wholesale
  • CRM Performance & Boutique Partnership
  • Partner closely with Boutique Directors to establish, monitor, and evaluate weekly and monthly CRM KPIs

Requirements

  • Qualifications 10+ years of experience in CRM Analytics, Client Analytics, Business Intelligence, or Client Development within luxury retail
  • Advanced analytical skills with the ability to translate complex data into actionable business recommendations
  • Strong experience with Salesforce CRM, Qlik, Excel, and reporting/dashboard development
  • Experience creating executive-level presentations and performance reporting
  • Strong understanding of luxury retail clienteling and CRM best practices
  • Knowledge of client segmentation, customer lifecycle management, appointment productivity, and client acquisition metrics
  • Excellent communication and presentation skills with the ability to influence cross-functional stakeholders
  • Highly organized with exceptional attention to detail and project management capabilities
  • Comfortable working in a fast-paced, collaborative environment with multiple priorities
  • Fluent in English

Benefits

  • comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks, and a retirement plan with employer contribution
  • At our Maison, we offer a generous benefits package including medical insurance, bonus structure, paid time off, holiday pay, 401k, automatic employee contribution, and more
GIVENCHY logo

GIVENCHY

3.3 Glassdoor

New elegance with a modern twist and femininity combine in the timeless world of Givenchy. Its style is the signature of Hubert de Givenchy, who established the eponymous Haute Couture Maison at the start of the 1950s. Combining finesse, discretion, and elegance, he ensured his designs and ateliers rose to the top and played a key role in international fashion. In 1957, an expansion of scope took place with the launch of the Maison's first fragrance, L’Interdit – a symbol of the legendary friendship between Hubert de Givenchy and Audrey Hepburn. Ever since then iconic creations from the Maison have continued to cultivate elegance and boldness.In September 2024, Givenchy opened a new chapter in the history of the Maison announcing Sarah Burton as Creative Director of both the womenswear and menswear collections.

Founded in 1952
Paris, Île-de-France, FRA
1.8K employees (395 in marketing)
50% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
581.6K
Monthly Google Ads Budget
$21K
Traffic Source Mix
Search
51.8%
Direct
38%
Referral
5.2%
Social
3.6%
Paid
1.2%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
187 (11% of company)
Median Career Experience
13 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

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