Responsibilities

• Develop internal and client-facing POVs and strategic foundations for project-specific and AOR clients.
• Proactively deliver insight-driven strategic thinking that uncovers opportunities, challenges, assumptions, and inspires teams and clients.
• Foster cross-functional collaboration between Creative and Creative Strategy, seamlessly bridging strategic thinking with creative execution.
• Translate cultural, consumer, and platform insights into actionable strategic recommendations.
• Translate client briefs into clear strategic objectives, identifying key opportunities, priorities, and success metrics.
• Lead productive brainstorms and ideation sessions internally and externally.
• Partner with Client Services counterparts to develop cohesive campaign narratives.
• Ensure creative output aligns with strategic goals, audience insights, and campaign objectives.
• Monitor social trends, insights, and online behaviors to strategically inform creative ideation for timely, relevant, and social-first executions.
• Monitor and analyze cultural trends on an ongoing basis to shape strategies that resonate with brands & target communities.

Requirements

• 4+ years of experience developing and executing social strategies within an agency setting, with a strong understanding of social platforms, culture, and audience behavior.
• Relentless Curiosity: Remain in constant pursuit of “the why” — embody the willingness to dig deep. We live inside the zeitgeist, not just observe it. We get below the surface of our data, audiences, and communities to unlock the central heartbeat of where Strategy and Creative connect.
• Translating Observations Into Insights: Ability to take hard facts, stats, trends, and observations, and turn them into truths that reveal underlying tensions and motivations that will resonate with our audiences.
• Creative Writing: Copy should be concise, precise, and simple… where simple doesn’t mean easy . It means being clear . Every word must earn its place on the page. Our words should fuel a feeling – we want to spark, provoke, and excite something in the reader.
• Creator Intelligence: Deep understanding of what makes creator partnerships feel authentic, credible, and culturally relevant, ensuring creators remain at the heart of every story we tell.
• The “Creative” In Strategy: Develop insight-driven strategies that inspire bold creative thinking, providing clear strategic direction while creating space for breakthrough ideas.

Benefits

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance
• Up to 16 weeks of paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Voluntary Life Insurance Policy