Senior Manager - Creative Strategy

New York City, NY (Hybrid)

$104K/yr – $175K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the creative strategy foundation for B2B messaging, turning data and industry insight into integrated briefs that shape high level decisions and standout creative across partners and agencies.

  • Strategic ownership: align creative work with B2B goals, industry landscape, and category disruptors.
  • Integrated briefs: drive data-informed, cross-channel briefs for agency and internal teams.
  • Cross-functional collaboration: build relationships with internal teams, external partners, and agencies to accelerate creative delivery.

Job Description

Responsibilities

  • The Senior Manager of Creative Strategy develops and implements the strategic foundation and roadmap that inspires and informs communications to drive the company’s brands and products to our targets.
  • This role forms an integral partnership with the creative team and will focus on our B2B business.
  • They’ll be responsible for generating comprehensive data and insight-driven, integrated creative and channel briefs.
  • They will acquire and share deep knowledge of the industry including the competitive landscape, category disruptors and key business issues that affect American Express.
  • They’ll develop approaches that drive high-level decisions, recommendations and result in standout creative delivery.

Preferred

  • Creative, collaborative, positive and can build strong relationships with both internal, external partners and agency teams.
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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