Responsibilities

• Lead development of integrated creative strategies that align advertiser goals with Walmart Connect capabilities.
• Translate insights, data, and trends into clear, persuasive narratives and actionable creative frameworks.
• Partner cross-functionally (Sales, Product, Marketing, Merchants) to shape holistic, results-driven solutions.
• Guide and creative teams, setting a high bar for strategic thinking and storytelling.
• Develop scalable approaches, case studies, and frameworks that elevate overall creative output.
• Oversee multiple high-priority projects, ensuring strategic clarity and executional excellence.
• Define success metrics in partnership with Marketing Ops and quantify creative impact.
• Ensure alignment between advertiser solutions and Walmart’s broader marketing ecosystem.
• Establish and optimize processes across teams to improve consistency, speed, and quality.

Requirements

• 8+ years in creative strategy, marketing, or related roles (agency, platform, retail media, or brand)
• Proven ability to lead strategic development for complex, multi-channel campaigns
• Strong storytelling and business writing skills with executive-level presentation experience
• Experience translating data and insights into creative direction and business recommendations
• Demonstrated ability to lead teams and influence cross-functional stakeholders
• Deep understanding of digital, social, and retail media landscape
• Proficiency in Adobe CC (Photoshop, Illustrator, InDesign)
• ChatGPT and Figma proficiency; After Effects/Motion experience is a plus
• Highly organized, with strong project management and prioritization skills
• Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years\' experience in editorial content management or related field OR 5 years\' experience in editorial content management or related field

Preferred

• Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam\'s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.