Senior Manager Copywriter - Touchland at Church & Dwight Co., Inc. | New York, USA | $111K/yr – $165K/yr

Church & Dwight Co., Inc.

Senior Manager Copywriter - Touchland

New York, USA (Hybrid)

$111K/yr – $165K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own Touchland’s voice across all touchpoints, shaping brand storytelling and guardrails at a senior level.

Own and evolve Touchland’s tone of voice across all channels.
Must-have: 8+ years of copywriting with at least 2–3 years in a senior/lead role.
Standout: Brand guardian with cross-functional collaboration and multi-channel scope.

Job Description

Responsibilities

Own and evolve Touchland’s tone of voice, ensuring it reflects the brand’s vision, values, and growth
Translate brand strategy into clear, consistent, and compelling messaging frameworks
Act as the ultimate brand guardian for all copy and written communication
Develop and maintain voice guidelines, ensuring scalability across channels and teams
Design performance-driven creative for paid media (Meta, TikTok, Google), ensuring all assets align with brand and performance objectives.
Lead concepting and execution of copy across all brand touchpoints, including:
Campaigns and launches
Packaging and product naming
Website and e-commerce
Email, SMS, and CRM
Social and paid media
Retail and experiential
Balance high-level storytelling with detail-oriented execution
Bring a strong point of view and creative perspective to all work

Requirements

Bachelor’s degree in Communications, Journalism, Creative Writing, English, Public Relations required.
8+ years of experience in copywriting, with at least 2–3 years in a senior or lead role
Strong portfolio demonstrating brand-building, campaign work, and multi-channel execution
Deep understanding of brand voice development and storytelling
Exceptional writing, editing, and conceptual thinking skills
Highly detail-oriented with a strong eye for nuance and tone
Comfortable balancing strategy and execution in a fast-paced environment
Strong communication and leadership skills

Preferred

Experience in beauty, lifestyle, or consumer brands preferred

Benefits

The U.S. base salary range for this full-time position is $110,900 – $165,000.
This position is also eligible for a bonus.
As a Church & Dwight US employee, you will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Church & Dwight Co., Inc.

3.6 Glassdoor

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, BatisteTM, OxiCleanTM, TrojanTM, XTRATM, NairTM, First ResponseTM, SpinbrushTM, OrajelTM, VitafusionTM, Li’l CrittersTM, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together.Bring your determination:We’ll give you the space to own your success and do work you didn’t know was possible.Bring your team spirit:We’ll offer you an open-minded and low-ego environment.Bring your courage:We’ll help you make a tangible impact on the business.

Trenton, New Jersey, USA

5.5K employees (512 in marketing)

www.churchdwight.com

65% recommend to a friend

84% CEO approval