Responsibilities

• Develop and execute a content strategy aligned to business goals and target audience needs across the customer journey.
• Write, edit, and publish long-form articles, blog posts, whitepapers, landing pages, email copy, and social content focused on financial services topics This role will also be expected to develop a network of writers to provide content. The ideal candidate would source, manage, and review/edit the contract work.
• Apply SEO & AIO best practices across all content — keyword research, on-page optimization, internal linking, and structured data — to drive organic growth while maintaining and enforcing editorial standards and brand voice guidelines.
• Own the editorial calendar and ensure consistent, on-brand publishing cadence.
• Collaborate with subject matter experts, compliance, and design to produce accurate, polished content.
• Work with corporate PR and Comms teams to further boost the content through earned media channels.
• Track and report on content performance (traffic, rankings, engagement, pipeline influence) and use data to inform future content decisions.
• Identify content gaps and proactively pitch new ideas that address audience needs and business priorities.
• Develop channel forecasts and identify trends, areas of improvement, and growth opportunities based on industry trends, technological advancements, attribution tracking, and regulatory changes impacting marketing programs.
• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new formats, and piloting conversion strategies.

Requirements

• Content experience in consumer facing (B2C) organization (example, NerdWallet, Credit Karma, BankRate), with a meaningful portion in consumer financial services (banking, lending, fintech, insurance, wealth management, or adjacent sectors).
• Editorial background — you can write clearly and concisely, edit others' work without losing their voice, and know what makes content worth reading.
• Demonstrated SEO and AIO expertise: you've done keyword research, optimized content for search, and have the rankings to show for it.
• Comfort working independently in a fast-paced environment — you manage your own workload, hit deadlines, and don't need a lot of hand-holding.
• Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and content management systems.
• Experience using analytics to measure content effectiveness and optimize programs over time.
• Familiarity with financial services compliance and regulatory considerations (e.g., required disclosures, fair lending language, FINRA/SEC communication standards).
• A portfolio of published financial services content that demonstrates range and quality.
• Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes.
• Results oriented, metrics driven and continuously seeking improvement of marketing efforts to increase performance results.

Benefits

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.