Responsibilities

• Define topic pillars that position 120Water as the category leader
• Map content to the customer journey across state agency and utility personas
• Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments
• Develop thought leadership with 120Water team members, customers, and advisors
• Help shape corporate communications and the brand narrative
• Explore AI-assisted workflows that improve speed and quality without losing the human voice
• Employ analytics and set content KPIs tied to business outcomes
• Write blogs, guides, whitepapers, case studies, and high-production digital content
• Produce video content with internal SMEs and external resources
• Work with designers to make content visual, interactive, and compelling
• Manage and edit freelance writers and contributors for quality and brand consistency
• Build relationships with SMEs and advisors to turn their expertise into content competitors can’t replicate
• Repurpose top content across formats (e.g. whitepaper → blogs, webinar → social clips, case study → one-pagers)
• Protect and evolve the 120Water brand voice
• Optimize content for campaigns, channels, and formats
• Partner across digital, events, PR, and partnerships to extend reach
• Evolve how content lives on our website and owned channels, making it interactive, engaging, and easy to find
• Make SEO/AEO a real acquisition channel in partnership with the digital marketing team