Senior Manager, Content Marketing at 120 Water, Inc. | Zionsville, IN

Senior Manager, Content Marketing

Zionsville, IN (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive 120Water’s content strategy as a senior content marketer, building pillars, SEO, and demand-gen alignment.

Define topic pillars that position 120Water as the category leader
Map content to the customer journey across state agency and utility personas
Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments
Develop thought leadership with 120Water team members, customers, and advisors
Help shape corporate communications and the brand narrative
Explore AI-assisted workflows that improve speed and quality without losing the human voice
Employ analytics and set content KPIs tied to business outcomes
Write blogs, guides, whitepapers, case studies, and high-production digital content
Produce video content with internal SMEs and external resources
Work with designers to make content visual, interactive, and compelling

6+ years in content marketing with a strong B2B portfolio across formats
Proven ability to build and run a content strategy mapped to funnel stages and personas
Exceptional writer and editor who can make complex topics clear, compelling, and human
Experience with and curiosity about AI-assisted workflows
Experience managing freelancers or agencies and holding a high editorial bar
Track record tying content to real results like traffic, engagement, pipeline, revenue
Strong collaborator who can pull insights out of SMEs, product teams, and leadership
Project management chops. You can run multiple workstreams, stakeholders, and deadlines without things falling apart
Strategic thinker who still likes making things
Comfortable in a well-resourced but high-urgency scale-up