Responsibilities

• Develop and maintain the annual and quarterly campaign roadmap aligned to firm strategic priorities.
• Lead integrated campaign development in partnership with Marketing leadership and vendors, ensuring clear sequencing, audience targeting, and channel coordination.
• Translate firm priorities into cohesive, multi-channel campaigns that drive pipeline growth, advisor engagement, and measurable marketing-attributed outcomes.
• Define campaign briefs, messaging frameworks, and distribution strategies before asset development begins.
• Ensure all campaigns align with Blue Trust’s Brand Strategy and Verbal Identity.
• Own and maintain the firmwide content calendar across internal and external channels, including blog, email, newsletter, social, web, and executive communications.
• Oversee content architecture to ensure narrative consistency, strategic sequencing, and clarity of purpose.
• Ensure all content production, from brief to final delivery, aligns with campaign strategy, messaging hierarchy, compliance standards, and brand voice prior to publication.
• Direct the development of campaign-aligned email series, landing pages, blog content, executive messaging, and social storytelling.
• Eliminate reactive content by establishing structured planning rhythms.

• Represent content and campaign strategy in executive planning discussions and recommend messaging priorities aligned to firm growth objectives.
• Own strategy and coordination for internal communications, including messaging alignment for monthly all-hands in collaboration with the Manager, Events & Experiences.
• Ensure executive messaging aligns with broader campaign narratives and brand priorities.
• Provide clarity and sequencing discipline across internal and external storytelling.
• Lead and manage the firm’s content function, including internal contributors and external partners.
• Provide strategic direction to content creators, freelancers, and agency partners.
• Partner with the Manager, Marketing Technology & Performance to ensure campaign execution aligns with platform capabilities and reporting needs.
• Coordinate with Events & Experiences and Field Marketing & Enablement to ensure campaign integration across experiential and advisor-facing initiatives.
• Leads team in a manner that is consistent with Company’s Management Language, leadership principles and values.
• Serve as the final strategic authority prior to campaign and content release.

Requirements

• Demonstrated experience leading integrated marketing campaigns across multiple channels.
• Strong content strategy and narrative development expertise.
• Experience managing agencies and freelance contributors.
• Proven ability to translate strategic objectives into structured campaign architecture.
• Strong cross-functional collaboration skills.
• Ability to balance creative ambition with operational discipline.
• High attention to clarity, sequencing, and executive-level communication.
• Strong project management and planning capabilities.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience) required.
• 10+ years preferred, with demonstrated leadership of integrated marketing functions.
• Experience managing multi-channel campaigns in financial services or other regulated environments preferred.

• Experience leading small teams or managing direct reports required.
• Agency collaboration experience strongly preferred.
• Periodic travel (10–20%) to support campaign activations, content captures, executive planning sessions, and key firm initiatives.

Preferred

• Agency collaboration experience strongly preferred.
• Experience managing multi-channel campaigns in financial services or other regulated environments preferred.