Responsibilities

• Brand Management: Own REE Medical’s brand management end-to-end: brand positioning, voice and tone, visual identity, and brand standards governance across every channel and customer touchpoint.
• Agency Management: Lead agency in brand alignment, content management, and editorial planning, building a publishing calendar that aligns with marketing campaigns, veteran cultural moments, and lead-generation priorities.
• Content Management: Partner with Marketing team members on cross-channel content (SEO, landing pages, lifecycle email programs, collateral, and more) and collaborate with and support internal stakeholders and teams (Partnership, Outreach, and more), ensuring brand consistency, voice integrity, and content that supports performance discipline.
• Brand Stewardship: Evolve REE Medical’s brand standards (visual identity guidelines, voice and tone documentation, content style guide, and brand asset library), ensuring consistent application and accurate representation of our Veteran services across internal teams, external agency partners, and content creators.
• Market Research: Conduct thorough market research to identify trends, customer needs, and competitor strategies, incorporating social media insights into the overall analysis.
• Resource Management: Manage internal and external creative resources, with responsibility for quality, performance, and prioritization.
• Reputation Management: Lead REE Medical’s reputation management framework: review and reputation programs and agency partners, competitive reputation defense, and proactive advocacy that differentiates REE Medical’s ethics and outcomes.
• Customer-Centric Lens: Own veteran community content fluency: every piece of content REE Medical publishes is culturally appropriate, accurate to veteran experience, and respectful of military service and the realities of VA disability claims.
• Reporting: Develop and present performance reporting as needed for the SVP of Marketing; contribute to board-level marketing updates and quarterly strategic reviews.
• Communications: Support crisis and sensitive communications when required, including VA-adjacent regulatory shifts, competitive escalations, and reputational events; partner with Legal, Compliance, Communications, and the SVP of Marketing on messaging strategy. Stay current on regulatory developments (PACT Act, VA policy changes) and competitive activity that influence the category.