Drive multi-channel acquisition and lifecycle engagement to grow newsletters, memberships, and app audiences by building scalable, data-informed growth programs and partnerships.

• Develop and execute full-funnel growth strategies to drive acquisition for newsletters, membership offerings, and mobile apps
• Manage a balanced channel mix across paid and organic acquisition tactics, including digital advertising, owned platforms, partnerships, and referral programs
• Identify new opportunities to scale qualified audiences while maintaining efficiency and engagement quality

• Plan, execute, and optimize acquisition campaigns across channels such as Meta, LinkedIn, search engine marketing, sponsored newsletters, and other relevant platforms
• Manage budgets, pacing, and performance against key growth targets
• Partner with external agencies, consultants, or vendors as needed to support campaign execution and scale
• Collaborate with internal creative and marketing partners to develop effective campaign concepts and assets
• Write creative briefs that clearly define campaign goals, audiences, messaging, and performance objectives
• Ensure creative assets align with brand standards and are optimized for channel performance
• Develop and manage strategic partnerships that support audience acquisition, awareness, and engagement goals

• Identify opportunities for co-marketing, list growth, referral exchanges, and other mutually beneficial initiatives
• Track performance and optimize partnership outcomes over time
• Lead referral and advocacy programs designed to encourage existing users and subscribers to share products with new audiences
• Manage referral tools, incentives, and testing strategies to increase word-of-mouth growth

• Analyze campaign and channel performance to identify trends, opportunities, and areas for improvement
• Use data and testing insights to refine targeting, messaging, creative, and lifecycle strategies
• Present recommendations and results to internal stakeholders on a regular basis
• Own post-signup engagement strategies, including onboarding and automated lifecycle journeys
• Optimize welcome series, re-engagement flows, and retention campaigns to improve long-term engagement and audience value
• Partner with editorial and product teams to support ongoing audience engagement initiatives