Responsibilities

• Develop the strategy for our first-ever community marketing program in North America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap.
• Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups.
• Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events.
• Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership.
• Develop and hit KPIs - Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs.
• Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life.

Requirements

• 10+ years of B2B marketing experience, with at least 5 years specifically focused on community building.
• Experience in Fintech is ideal
• Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end
• Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy.
• Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought
• Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders.
• Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentations

Preferred

• Fintech experience is ideal