Responsibilities

• Bring big ideas to life across our ecosystem in both campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
• Combine creativity and effectiveness through strong understanding of audiences, touchpoints and media thinking
• Apply your understanding of how brands grow, and how effective comms create impact and drive results
• Use data and research to inform your approach, whilst being open to creative innovation and exploration
• Partner closely with Strategy and Creative leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
• Develop strong insights based on deep understanding of consumer and shopper needs as well as channels and behaviors
• Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
• Strong storytelling, persuasive pitching and stakeholder engagement to get teams excited and onboard with your thinking
• Help to shape and develop our planning processes and collaboration across agency, marketing and channel teams
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences

Requirements

• Extensive experience in a brand communications planning or strategy role, responsible for channel and campaign planning, and communication architecture
• A proven track record of implementing holistic communications planning strategies across channels that brings big ideas to life
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working within defined planning processes.
• Experience of working with channels / media owners to develop creative and executional thinking
• Ability to inform, move with, and stay ahead of consumer behaviors, technology platforms, and cultural shifts
• Excellent communication skills – written, verbal, and emotional to be a critical member of our team
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
• Passion for creating communication work that has an impact, that matters and that’s memorable
• Proven experience as a storyteller and communicator; must have past examples of thought leadership

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.