Responsibilities

• Identifies key projects and initiatives (content, engagement, education, etc.) to support through media relations and executes campaigns to support those initiatives.
• Researching, writing, reviewing and editing a wide variety of press materials.
• Creates compelling and accurate messaging.
• Creatively pitching various content, company announcements and online initiatives to targeted media outlets.
• Exercising superior judgment and caution when posting on social media platforms tied to company initiatives with a goal of targeting key media.
• Manage spokespersons with message training during interviews.
• Manages inquiries from media, individuals and other organizations.
• Ensures media receives timely and accurate materials tied to campaigns.
• Drafts talking points for spokespersons (both internal and external).
• Maintains and updates information on organization's press sites.

Requirements

• Bachelor’s degree in communications, journalism or related field ( preferred ).
• At least 5 years of progressive experience in television marketing and publicity, or related field (a combination of education and experience will be considered).
• Must have a proven track record of strong communications skills, and innovative ideas that have resulted in increased audiences on all multi-media platforms.
• Must be highly knowledgeable in digital, on-air and social media cross-marketing.
• Must be an energetic, enthusiastic and positive team player that is able to self-motivate.
• Must have the ability to write clearly, concisely and ability to proof-read.
• Must have ability to work under deadline pressure at a fast pace.
• Detail oriented and extremely organized.
• Collaborative and entrepreneurial attitude.
• Demonstrate ability to multi-task and switch projects as needed.

Nice to Have

• Bachelor’s degree in communications, journalism or related field ( preferred ).