Responsibilities

• Own the channel strategy and roadmap across organic social, paid social, creator engagement, Viva Engage, and partner advocacy, ensuring consistency, clarity, and impact across platforms.
• Lead the integration of paid and organic social , partnering with agencies on paid social execution while setting clear strategic direction, performance goals, and optimization frameworks.
• Oversee creator engagement strategy , including approach, guardrails, and alignment with brand, marketing, and communications priorities.
• Provide strategic leadership for Viva Engage as a core internal channel, ensuring it supports partner connection, engagement, and enterprise priorities.
• Guide and evolve Starbucks’ partner advocacy approach , ensuring partners are empowered, supported, and aligned with brand and communications objectives.
• Partner closely with the Audience & Insights lead to jointly own the relationship with Sprout Social , leveraging insights, listening, reporting, and governance to inform strategy and decision-making.
• Develop a strong point of view on the end ‑ to ‑ end, multi ‑ channel experience , including how social, web, internal channels, and emerging platforms work together to serve audiences and business goals.
• Act as a senior leader in digital crisis management , helping prepare playbooks, assess risk, guide real ‑ time response, and adjust channel strategies during sensitive or fast-moving moments.
• Lead, manage, and develop a high ‑ performing team , setting clear expectations, coaching talent, and fostering growth, inclusion, and accountability.
• Establish channel best practices, governance, and operating models , including roles, responsibilities, workflows, and metrics.