Responsibilities

• Become organizational SME in policies, trends and platforms on their line of business / product.
• Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.
• Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.
• Manage external communication and messaging, including defining our position and content strategy by target account segment to maximize results.
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
• Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.
• Build and identify critical partnerships, including ABM platform evaluation, agency vetting, and selection process.
• Own strategy and execution of paid and owned marketing to deliver against lead generation targets.
• Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.
• Manage and own agency partner relationships to ensure performance KPIs are met.

Requirements

• 6+ years relevant work experience in performance marketing, demand generation, or growth-focused roles.
• 2+ years of experience leading teams of direct and indirect reports.
• 5+ years of experience identifying new and innovative ways to solve problems through marketing.
• 4+ years of experience using data and analytical capabilities to solve business problems.
• 3+ years of experience working with multiple vendors and managing agency relationships.
• 3+ years of experience creating marketing campaigns that deliver quantifiable results such as Pipeline Generation, Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) optimization.

Preferred

• Experience in employer / group plans.
• Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.
• Communications / PR experience is a plus.

Benefits

• Oscar benefits: medical, dental, and vision benefits
• 11 paid holidays
• paid sick time
• paid parental leave
• 401(k) plan participation
• life and disability insurance
• paid wellness time and reimbursements
• unlimited vacation program
• annual performance bonuses