Senior Manager, Channel Marketing – The Home Depot (onsite in Atlanta, GA or Englewood Cliffs, NJ)

Atlanta, GA (On-site)

$133K/yr – $164K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Samsung’s digital appliance business with The Home Depot, leading co-marketing, performance analytics, and online strategy to maximize online sell-through and ROI.

  • Own the digital strategy, performance reporting, and ROI optimization for The Home Depot partnership.
  • Must-have: .com and 360 marketing experience with budget management.
  • Standout: cross-functional leadership with Samsung and retailer teams to align campaigns and priorities.

Job Description

Responsibilities

  • Serve as digital leader for Samsung’s Digital Appliance Business with The Home Depot
  • Support Digital Joint Business Plans, Workshops, and Quarterly Business Reviews as required by customer & leadership
  • Strategic development and execution of co-marketing campaigns to align with Samsung business priorities (paid media, email, social, print, etc.)
  • Evaluate performance results, define KPI’s and optimize when needed to maximize ROI
  • Day to Day partnership with Samsung Sales and Retailer Marketing teams to meet sales goals
  • Develop creative briefs for all major campaigns and product launches to ensure successful execution and brand representation
  • Define digital strategy for retailer.com (content, creative and media) to improve online sell thru
  • Manage digital assets needed to execute best in class PDP’s (product description page)
  • Support execution of retail in-store displays and POP (product and promotion)
  • Implement promotions online/in-store

Requirements

  • .com and 360 Marketing experience required (digital experience is a must)
  • Experience managing budgets
  • Excellent communication and presentation skills to customer and internal leadership
  • Demonstrated digital or .com expertise in sales, product marketing, & strategy – including industry tools and KPIs (conversion, click-thru, attach, AOV, etc.)
  • Proven ability to own and develop a customer relationship and account management process, preferably with The Home Depot account
  • Advanced skill level using Microsoft Standard Office Suite: Word, Excel, and PowerPoint
  • Understanding of best-in-class strategies to deliver exceptional digital platform experience
  • Ability to multi-task and work in a fast-paced environment
  • Excellent presentation, communication skills, planning and organization skills
  • Ability to prioritize, organize and allocate time based upon project importance
  • Must be creative thinker and strong team player

Preferred

  • Home Depot experience is a plus
  • Retail media experience is a plus

Benefits

  • Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
  • Regular full-time employees are eligible for MBO bonus compensation, based on company, division, and individual performance.
Samsung Electronics America logo

Samsung Electronics America

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Founded in 2012
Englewood Cliffs, New Jersey, USA
10K employees (787 in marketing)

Traffic Signals

Monthly Visitors
833M
Monthly Google Ads Budget
$2.6M
Traffic Source Mix
Search
58.4%
Direct
32.9%
Referral
5.3%
Social
1%
Paid
2.3%

Headcount Trend

Current headcount: ~10.1K

Marketing Team

Marketing Team Size
648 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

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