Senior Manager, Brand Strategy (Buldak) at SAMYANG AMERICA INC | Brea, CA | $130K/yr – $160K/yr

SAMYANG AMERICA INC

Senior Manager, Brand Strategy (Buldak)

Brea, CA (Unknown)

$130K/yr – $160K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand strategy and cross functional execution to drive growth for Buldak, translating consumer insights into positioning, identity, and retail activation that moves shelf share.

Brand & Messaging Ownership: define positioning and visual identity across touchpoints.
Cross-Functional Collaboration: align marketing, design, retail, and sales for consistent brand execution.
Performance Feedback Loop: partner with analytics to track KPIs and refine strategy based on market data.

Job Description

Responsibilities

Develop and implement brand growth strategies that strengthen Buldak’s market position and fuel category expansion.
Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints.
Collaborate with marketing, design, retail, and cross-functional teams to ensure consistent brand communication and on-shelf excellence.
Drive retail strategy and activation in partnership with sales teams, ensuring best-in-class execution and consumer impact.
Partner with analytics and insights teams to monitor performance, track KPIs, and refine strategies based on market and consumer data.

Requirements

5-10 years of experience in brand strategy, marketing, or brand management, preferably in CPG/food & beverage.
Strong experience in brand positioning, design/visual identity, and communication strategy.
Ability to translate consumer and market insights into actionable strategies that drive growth.
Proven track record collaborating with cross-functional teams (marketing, design, retail, sales).
Strong analytical skills, with experience leveraging market and performance data to inform brand decisions.

Benefits

medical/dental/vision insurance
life insurance
PTO/FTO
401(k) plan with company match

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com