Senior Manager, Brand Media at kate spade new york | New York City, NY | $115K/yr – $145K/yr

kate spade new york

Senior Manager, Brand Media

New York City, NY (On-site)

$115K/yr – $145K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own upper funnel brand media across video, social, influencer, and publisher channels, driving creative-led campaigns that hit Brand Lift and reach goals with a younger audience.

Growth/Brand Strategy: Own multi-channel upper-funnel planning and KPI tracking with agency partners.
Cross-Functional Ownership: Align with ecommerce, creative, PR, buying, and marketing to land content and linking strategies.
Creative & Content Ops: Lead briefs and asset production for full-funnel campaigns and optimize via sentiment and data signals.

Job Description

Responsibilities

Brand Media Strategy & Oversee Implementation: Build and supervise multi-channel upper-funnel campaigns across key brand channels.
Top-of-Funnel Development: Develop and execute strategies that drive brand heat with younger consumers.
Cross-Functional Campaign Planning: Collaborate with teams to plan and execute integrated campaigns.
Agency Partnership & Planning: Work with media agency partners to build strategic and tactical plans tied to objectives.
Campaign Execution & Testing: Ensure timely implementation of media plans and testing with agency collaboration on deliverables and timelines.
Content & Linking Strategy: Partner with ecommerce, marketing, creative, buying, and PR to optimize content and linking.
Upper-Funnel Channel Management: Manage Video & Display (YouTube), Paid Social (Meta, TikTok), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate).
Platform & Format Testing: Test new platforms and formats to expand reach and engagement.
Creative Briefs & Asset Alignment: Lead development of briefs for full-funnel campaigns ensuring alignment with brand voice and objectives.
Creative Production & Review: Coordinate with teams to produce assets for each funnel stage and oversee reviews for optimization.
Content & Paid Boosting Opportunities: Partner with organic social and agency to identify content opportunities and paid boosts.
Messaging & Visual Identity Consistency: Ensure consistent messaging and visuals across channels and touchpoints.
Creative Reviews & Feedback: Facilitate reviews to optimize asset performance and storytelling.
Custom Content Workstreams: Manage influencer/creator and affiliate/publisher content programs aligned with campaign goals.
KPIs & Measurement: Define and track KPIs for upper-funnel success (Brand Lift, etc.).
Reporting & Insights: Collaborate with analytics and marketing operations for accurate reporting and actionable insights.
Sentiment Monitoring: Track sentiment of paid social ads and derive trends.
Data-Driven Creative Iterations: Use data to inform creative iterations and media mix decisions.
Cross-Functional Alignment: Work with marketing and sales to align on messaging and audience targeting.
Lifecycle Collaboration: Partner with lifecycle and performance teams to ensure transitions from awareness to conversion.

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993

New York, New York, USA

4K employees (542 in marketing)

www.katespade.com