Responsibilities

• Create and identify key marketing strategies that drive interest and capture new customers across Paid Partnerships, Out of Home, Display and Programmatic, Paid Social
• Own content consolidation across all media channel and ensure cohesiveness across channels
• Manage the paid social Associate Manager to ensure seamless execution of paid social campaigns
• Partner with CMI to deeply understand consumer behavior and ground business decisions in insights including consumer habits, brand health and segmentation
• Provide clear strategic marketing direction to the agency and other key stakeholders, and support the delivery of prioritized brand goals, objectives, and KPIs
• Steward the integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization
• Lead strong relationships with external agency, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution
• Sustain existing long-term relationships directly with publishers

Requirements

• 7+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand
• Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, social, events, and product education) in partnership with product marketing, creative and production teams
• Well-versed in the various marketing channels with a basic understanding of channel function and formats
• Demonstrates an understanding of marketing and sales funnels and how different tactics and channels drive impact across the entirety of a prospect and customer journey
• Ability to strategically evaluate a plan and its objectives at a high level while still managing the details of execution
• Education: Bachelor’s Degree
• Deep experience in media planning including all digital media and social channels
• Excellent presentation skills

Benefits

• best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more
• 401(k) contribution to help our eligible associates save for retirement
• Flexible Workplace: generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules
• Wellbeing Support: Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities
• Care.com Services: access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through
• Education Assistance: tuition reimbursement
• Associate Discount: shop at our company outlets and e-commerce sites at a discount