Responsibilities

• Execute comprehensive marketing/advertising strategies that align with business objectives, brand positioning, and customer acquisition goals
• Partner with senior leadership and business line leaders to identify opportunities for brand growth and differentiation
• Stay ahead of industry trends, competitive landscape, and emerging advertising technologies to inform strategic recommendations
• Support the development of integrated brand campaigns from concept through execution, ensuring creative excellence and strategic alignment across all touchpoints
• Oversee the creative development process, collaborating with internal creative teams and external agency partners to produce compelling, authentic brand narratives
• Ensure brand consistency and adherence to brand guidelines across all advertising executions
• Work closely with product marketing, media, content, social media, events/sponsorships, and lifecycle experience teams to ensure integrated brand experiences
• Collaborate with legal, compliance, and risk management to ensure all advertising meets regulatory requirements and company standards
• Build strong relationships with agency partners and vendor ecosystem to drive excellence in execution
• Foster a culture of creativity, innovation, accountability, and continuous improvement

Requirements

• 3+ years of progressive experience in brand advertising
• Educational Requirements University (Degree) Preferred
• - 3+ years of progressive experience in brand advertising -

Preferred

• 5+ years of progressive experience in brand advertising
• Track record of developing and executing successful integrated brand campaigns that drive measurable business results
• Understanding of brand strategy, creative development, media planning, and campaign measurement
• Strong analytical skills with ability to translate data into actionable insights and strategic recommendations
• Project management skills with ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Knowledge of financial services industry regulations and compliance requirements

Benefits

• Benefits and Total Rewards
• The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones.
• Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.