Senior Manager, Brand Marketing at Piping Rock | Bohemia, NY | $125K/yr – $150K/yr

Senior Manager, Brand Marketing

Bohemia, NY (On-site)

$125K/yr – $150K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Owns and grows two consumer brands through end-to-end brand management, new product development, and cross-functional leadership that links retail strategy to market performance.

Brand strategy and P&L ownership for Vitafusion and L’il Critters, guiding annual plans and resource allocation.
Lead NPD from concept to shelf, including claims, packaging, regulatory, costing, and GTM with cross-functional teams.
Align with sales on item/brand strategy, develop compelling positioning and on-pack storytelling, and monitor trends to inform differentiation and opportunities.

Job Description

Responsibilities

Own end-to-end brand management for both Vitafusion and L’il Critters, from strategic planning through post-launch performance analysis
Lead development of annual brand plans, setting priorities and allocating resources to drive growth and profitability
Partner closely with the sales team on new item and brand strategy presentations for retail and key account development
Develop and enforce brand guidelines across all marketing touchpoints, ensuring consistency and integrity for both brands
Champion the voice of the consumer — monitor emerging health, wellness, ingredient, and retail trends to inform brand direction and product opportunities
Monitor competitive activity, packaging, claims, pricing, and market dynamics to inform positioning and differentiation
Lead new product development from ideation through commercialization, including claims development, costing, packaging design, regulatory requirements, and go-to-market strategy
Oversee new item setup across internal systems and retailer portals
Brief marketing, eCommerce, web, and digital teams on new launches; ensure creative assets and copy are developed per brand guidelines and delivered on time
Develop compelling product positioning, on-pack communication, and brand storytelling that resonates with consumers and retail partners

Requirements

Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered
8+ years of experience in brand or product marketing; CPG industry experience strongly preferred
Proven experience leading new product commercialization from concept to shelf
Strong financial and analytical acumen, including P&L management, forecasting, pricing strategy, and ROI evaluation
Experience managing or mentoring team members in a fast-paced consumer products environment
Deep understanding of how to identify and interpret consumer trends, competitive dynamics, and retail landscape shifts
Experience working cross-functionally with sales, creative, supply chain, ecommerce, and finance teams
Advanced Excel and PowerPoint skills required
Willingness to occasionally travel to trade shows, sales meetings, and/or retailer presentations
Genuine passion for health, wellness, and consumer products