Responsibilities

• Lead the continued evolution of the FOX One brand strategy, positioning, messaging architecture, and long-term brand vision.
• Champion a cohesive, premium brand experience across every consumer touchpoint, including marketing, product, CRM, social, partnerships, paid media, and owned channels.
• Develop strategic frameworks, messaging, brand guidelines, and governance that strengthen brand consistency and differentiation.
• Lead annual brand planning, integrated marketing roadmaps, and campaign calendars aligned to business priorities, product launches, tentpole events, and subscriber growth objectives.
• Partner with senior leadership to translate business priorities into long-term brand and campaign strategies.
• Identify consumer insights, competitive trends, and emerging opportunities that inform brand strategy.
• Lead the end-to-end strategy and execution of integrated marketing campaigns supporting subscriber acquisition, engagement, and retention.
• Develop marketing strategies around major sports, news, entertainment launches, seasonal initiatives, and other key business moments.
• Write strategic creative briefs and partner closely with Creative, Media, Product Marketing, CRM, Social, Editorial, Communications, Product, and Analytics teams to deliver integrated campaigns.
• Oversee campaign timelines, budgets, approvals, and cross-functional workflows to ensure successful execution.

Requirements

• Typically, 8+ years of experience in brand marketing, integrated marketing, consumer marketing, or a related field, preferably within streaming, media, entertainment, technology, or consumer brands.
• Proven success developing integrated marketing campaigns from strategy through execution.
• Deep understanding of brand strategy, consumer positioning, creative development, messaging architecture, and go-to-market planning.
• Experience leading highly cross-functional initiatives involving creative, media, product, analytics, and executive stakeholders.
• Demonstrated success managing agency relationships and delivering high-impact integrated marketing campaigns.
• Strong analytical skills with experience translating performance data into strategic recommendations.
• Exceptional written, verbal, and presentation skills, including experience presenting to executive leadership.
• Excellent organizational and project management skills with the ability to manage multiple complex initiatives simultaneously.
• Experience mentoring team members and influencing cross-functional stakeholders without direct authority.
• Passion for sports, news, entertainment, streaming, and building world-class consumer brands.

Preferred

• Experience building or scaling a direct-to-consumer (DTC) subscription or streaming brand.
• Experience leading brand strategy for major product launches, tentpole events, or large-scale integrated marketing campaigns.
• Experience partnering with executive leadership on long-term brand planning and business strategy.
• Familiarity with consumer research, brand health tracking, and performance measurement frameworks.
• Experience developing marketing strategies across acquisition, engagement, retention, lifecycle marketing, and partnerships.

Benefits

• This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.