Responsibilities

• Support the Brand Positioning, develops and manages the Brand’s Visual Identity, and develops communication tools and templates to ensure consistent execution by broader organization and hotels.
• Support the Brand Culture work including the evolution of our service ethos Whatever/Whenever, W Insider, W Service Culture training and other critical brand differentiators
• Deeply understands the target audience, especially next-gen, and its nuances as relates to opportunities for brand marketing and programming. Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies.
• Develops on-strategy materials for Development, continent teams, and other partners to support W Hotels growth.. Ensures the success of new openings and support through brand marketing.
• Identifies and develops a roadmap for executing new initiatives and projects for the brand from initiation to completion. Identifies internal and external partners, as appropriate, to ensure success.
• Creates project plans, guides, and engages respective project teams throughout the project from kick off to implementation.
• Serves as brand advocate by helping resources and extended teams understand the brand direction.
• Ensures a luxury lens on all presentations, materials and toolkits, working with the team to ensure a keen understanding of brand direction .
• Develops materials to support guest programming and collaborates on ways to drive press for those initiatives.
• Acts as a liaison and resource for the Global Design team to execute specific, differentiated brand design foundations and supporting design standards and guidelines.