Own brand strategy and execution for the W Hotels brand across regions, aligning identity, culture, and guest programming to drive differentiation.

• Responsibilities: Support Brand Positioning, develops and manages the Brand’s Visual Identity, and develops communication tools and templates to ensure consistent execution by broader organization and hotels.
• Responsibilities: Support the Brand Culture work including the evolution of our service ethos Whatever/Whenever, W Insider, W Service Culture training and other critical brand differentiators
• Responsibilities: Deeply understands the target audience, especially next-gen, and its nuances as relates to opportunities for brand marketing and programming. Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies.
• Responsibilities: Develops on-strategy materials for Development, continent teams, and other partners to support W Hotels growth.. Ensures the success of new openings and support through brand marketing.
• Responsibilities: Identifies and develops a roadmap for executing new initiatives and projects for the brand from initiation to completion. Identifies internal and external partners, as appropriate, to ensure success.
• Responsibilities: Creates project plans, guides, and engages respective project teams throughout the project from kick off to implementation.
• Responsibilities: Serves as brand advocate by helping resources and extended teams understand the brand direction.
• Responsibilities: Ensures a luxury lens on all presentations, materials and toolkits, working with the team to ensure a keen understanding of brand direction .
• Responsibilities: Develops materials to support guest programming and collaborates on ways to drive press for those initiatives.
• Responsibilities: Acts as a liaison and resource for the Global Design team to execute specific, differentiated brand design foundations and supporting design standards and guidelines.

Requirements: 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major

• Requirements: 7+ years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance, with a preference for Luxury hospitality.
• Requirements: Relevant operational and brand experience

Benefits: All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.

• Benefits: Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Benefits: Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.